The latest Reuters findings are promising for the media sector: People’s overall trust in the news has grown by six percent in 2021 (Digital Report, 2021). However, there exists an evident gap between the trust in classic news media and the trust in news on social media. The...

Every other week there are discussions and comments about classic media such as television “dying” in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact it is nothing like that: TV currently reaches 92.5% of the...

For those familiar with the marketing field, it is nothing new that PR staff managing a company’s communication strategy have a challenging profession. Their day-to-day tasks include multiple overlapping projects with various deadlines: from one-time events to year-round...

According to the Gartner report 2021, company’s technology related aspects are among the three top strategic business priorities of CEO’s worldwide. In 2021, 83% of them are committed to increase the investment into the digital capabilities of their...

This year’s Nielsen Audience Report 2021 shows that radio, smartphones, and TV have the highest weekly reach in the US. However, TV is the media that still dominates when it comes to usage: 30 hours and 46 minutes per...