You don‘t care about what you don‘t know? You should. This applies to many areas, of course, but especially when it comes to media exposure, ignorance can cost money. Here are some of the most important factors and how a media monitoring solution can help tackle...

Is bad publicity better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether it relates to an unknown or a well-known company. Bad publicity always hurts a famous brand a lot more. Of course...

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid its influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic...

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of...

The corona pandemic has driven some industries and companies to the verge of ruin worldwide. Devastating as the crisis was for countless industries, it also produced a few winners. Broadcasting and other classic media are clearly among these winners. Why? We took a...